Black Box AVSP-DVI1X8 Specifikace stáhnout pdf (Strana 18)

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Introduction | Video Infrastructure

Digital

Signage

Content

• Media

• Advertising

• Marketing

Connectivity

• Wired

• Wireless

• Cellular

• Internet

Hardware

• Displays

• Mounts

• Players

• Infrastructure

Software

• Scheduling

• Player

• Control

• Creation

Operations

• Installation

• Network

• Maintenance

• Service & Support

Design

• Deployment

• Purpose

• Environment

Business

• ROI, ROO

• Partnering

• Revenue

The next step in the process:

How to design an end-to-end system for

compelling communications and maximum results

his guide devotes a lot of content to digital

signage and how to set up AV distribution

in support of digital signage rollouts.

But digital signage can truly be an enigma. Today,

it seems to be all around us in forms as diverse as

interactive flat-panel displays, signs the size of buildings,

and, most recently, on mobile devices we carry around

with us.

The concept is clouded by the overabundance of terms

describing it: digital out of home (DooH), captive

audience networks, in-store media, and video

advertising networks, to name a few of the more

popular references.

Regardless of what it’s called, there’s one simple fact:

Digital signage can be a very effective and surprisingly

affordable communications medium for businesses and

institutions of all types and sizes.

But if you’re just getting started with a digital signage

project — as well as designing the AV infrastructure

behind the screens — you may be unsure of where

exactly to begin and what all is needed to make it

happen.

This is because there are disparate “parts” of any digital

signage project. These parts can become a tangled

web of technologies if not understood as standalone

elements and then as a whole as they will exist in

a digital signage system. Each element converges

with one another, and understanding the interaction

between the parts is mandatory.

The diagram above shows the 7 Key Elements of

Digital Signage to help clarify how everything’s

connected. Keep in mind that every digital signage

system contains all the key elements in one form or

another and if an element is ignored, it can become

the weak link in the chain.

For help understanding what you need for a successful

digital signage deployment, just give us a call.

No one is better suited to bring you the total solution

than Black Box. We’re your total provider no matter:

• Where you are at in the deployment cycle.

• What your level of technical or creative expertise is.

• The size of your business or organization — and

your budget.

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